Durability versus longevity
Some aspects of longevity are sometimes sacrificed when working with natural fibers. Is a wool garment less durable than one made from petroleum-based fibers? When you say the garment is biodegradable, it is hard to claim that it will last as long as a garment made from petroleum. There are trade-offs between longevity and durability.
There are actions that consumers can take that can greatly improve the longevity and durability of a wool garment, such as reducing washing. We make it our duty to encourage these practices among our customers.