The actual cost of a product is typically between 20% and 40% of its retail price. We have chosen to avoid advertising campaigns to maximize value for money for our customers.

When you buy a Bonnetier product, you pay for raw materials and well-paid work, without agency or content creator fees. Making a Bonnetier garment costs more because we prioritize quality materials from countries with strong ethics and welfare regulations.

We believe you will be able to tell the difference between the true quality of a Bonnetier product and the illusions of big brands.